Advertising

The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the money into the medium by printing our messages straight onto it. We made posters, murals and billboards out of the worthless money. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him. The ‘Cheaper than Paper’ poster was alsoselected as a single execution in the Pavement Posters category.

 

• Art Director
  Shelley Smoler
  Nadja Lossgott
• Copywriter
  Raphael Basckin
  Nicholas Hulley
• Photographer
  Rob Wilson
  Michael Meyersfeld
  Des Ellis
  Chloe Coetsee
• Executive Creative Director
  Damon Stapleton
• Advertising Agency
  TBWAHuntLascaris Johannesburg
• Account Handler
  Bridget Langley
• Marketing Manager
  Liz Linsell